Facebook

Facebook and Meta advertising remain two of the highest-ROI paid social channels for ecommerce and lead generation. These posts cover everything from campaign structure and audience targeting to Meta Business Suite setup and creative best practices. Your Marketing People is a digital marketing agency in California that manages Facebook and Instagram ad campaigns for brands across North America. If you’re looking for a dedicated Facebook ads agency, get in touch to see how we can help.

How to Track Facebook Ads in Google Analytics

If you’re one of the ten million businesses advertising on Facebook, you may be wondering how all those clicks and impressions translate to your website KPIs.  Sure, Facebook’s analytics will tell you how many people are seeing your ads, clicking through to your website, and buying something — but what does their journey look like once they arrive on site? …

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Planning Your First Google Ads or Facebook Campaign? Here’s What to Do

Getting ready to advertise on Google Ads or Facebook? It pays to plan ahead. When planning a campaign, the first thing you should think about is — drumroll, please — your campaign goals. Are you looking to increase traffic and clicks, or are sales more important? What about brand awareness? Video views or engagement?  Your goals will dictate the rest …

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