Meta boasts just under 4 billion monthly active users among its various platforms, including Facebook, Instagram, Messenger, and WhatsApp. Just under 5 billion people, meanwhile, use Google products, from YouTube and Maps to Gmail and, of course, the search engine itself. Suffice it to say: if you’re looking to drive awareness for your brand or products, advertising on Google or …
Google Analytics 4, or GA4 for short, is the official website analytics tool from Google. It’s Google’s replacement for Universal Analytics (UA), which the search giant sunsetted in July of 2023, and Google Analytics 360, which will stop processing new data as of July 2024. With GA4, you can not only track traffic and conversions from your website, but you …
When it comes to online advertising, Google reigns supreme. Google holds the largest share of digital ad revenue by far, with Facebook and Amazon trailing in its footsteps. As you finalize your Google Ads strategy for 2024, it’s smart to take a step back and ensure that you’re covering all your bases. Have you accounted for the most popular, and …
Launched in 2021, Performance Max campaigns are just a few years old. Also known as PMax, this powerful campaign type has a lot to offer advertisers — namely, its reliance on artificial intelligence (AI) to drive conversions across ad channels from a single campaign. But just because these campaigns use artificial intelligence to optimize your campaigns, it doesn’t mean you …
Choosing to advertise is a big step for any business. It signals a time when you are ready for serious growth, and you have the funds to make it happen. Congratulations! But, like any investment, you want to make sure it’s going to pay off. Are Google Ads the right choice for your business? How can advertising on Google help …
If you’ve spent any time online, you’ve probably clicked on a Google Ad — or at the very least, seen one. You can encounter Google Ads throughout Google’s extensive network, which includes Google search, YouTube, Gmail, and over 2 million websites across the web. No wonder more than 80% of global businesses use Google Ads to bring in new customers …
Google is the world’s largest search engine. In second place is YouTube, where more than one billion hours of video are watched every day. There are nearly 2 billion Gmail users. It’s safe to say everybody uses Google. If you’re a brand, you want to make sure those people can find you. Running a Google Ads campaign is a smart …
Google is the internet’s most popular website, processing over 3.5 billion searches per day. As for Facebook, over 2 billion people log onto the social network every day. When you’re talking about the two advertising giants — Meta and Google — clearly, there’s a lot of overlap in reach. So, do you really need to advertise on both Google and …
The average click-through rate (CTR) for Google Ads is 1.91% for search ads, and 0.35% for display ads. For Facebook, the average CTR ranges from 1% to 1.32%. If your click-through rates are higher than that, congratulations! If they’re lower, don’t despair. Read on for seven tips for improving your CTR (and conversion) rates on Facebook and Google Ads. 1. …
If you manage a small business or online brand, you know that you need to invest in Google Ads. 44% of consumers make a purchase after they see an ad. As a result, the average business makes $2 for every $1 they invest in Google Ads But, how do you get started with Google Ads for your business? Read on …
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