• Pay-Per-Click
• advertising roi, break-even roas, digital marketing metrics, Google Ads, how to calculate roas, meta ads, PPC, return on ad spend, roas, roas calculator, roas formula, roas vs roi, what is roas
• October 2, 2026

ROAS stands for Return on Ad Spend. It measures the revenue generated for every dollar you spend on advertising. Simple concept. But the way most businesses interpret and act on this metric is where things go sideways. This guide skips the textbook glossary approach. We manage ad campaigns for real businesses every day, and we’re going to walk you through …